FALSE ADVERTISEMENTS: SELLERS BEWARE!
*Published in CNN, Vol. 3, No. 10, October 2005, pp. 57-58 Become fairer within a week, buy 2 get 1 free, Sale- clothes below factory rates and get credit card absolutely free. Open a newspaper, switch on the television, surf the net or just walk in street- all of them are flooded with these types of advertisements, which assertively highlight the distinct and salient features of innumerable goods and services. They look so appealing and so genuine that there is hardly any scope for not believing what they articulate. All rosy but legitimate expectations and dreams go down like World Trade Center in no time when consumers find the goods or services drained of any asserted quality or facility. Hence, the question arises as to the fate of the hapless consumers. FORMS OF FALSE ADVERTISEMENTS 1. Provocative / Enraging/ Sentimental Advertisements Now a days, these types of advertisements are latest tools in the armory of sellers. They publish an advertisement, which strike directly ...